Wednesday 30 January 2013

Boys vs girls - Let the battle commence...


It’s a well-known fact that girls have more variety and colour to choose from when it comes to their clothing.
 
 
As a mother of a very energetic little boy, I have always found it difficult to find bright, colourful clothing for my son. I feel that boys clothing is overlooked, and I know I am not the only one who feels this way.

It's the same in every store I visit. The boys’ section is smaller than the girls’, and doesn’t have much variety, whereas the girls’ section has ample clothing to choose from with an abundance of colour.

According to the Keynote Childrenswear 2011 report, “the boys range still remains more ‘basic’ compared to girls’ clothing” and “this gives parents a limited number of options when shopping for their sons.” It is the main reason I created Mini Men UK. I wanted a collection that focused on bright colours and variety as well as getting away from the uniform design of skull and bones, being a rebel or a naughty monster!

Boys’ clothing has such negative connotations from a very young age and it seems to be a recurring theme, whereas girls’ clothing encourages girls to be little princesses and to be beautiful. Girls have a vast variety of clothing to choose from, and it is no wonder that designers have used great colours and fabrics to express positive artwork on girls’ clothing. What I have never understood is, why is it not the same for boys’ clothing? Boys should also be encouraged to be little princes and to be playful or happy! There should be plenty of variety for boys with colours and different types of clothing.

It’s time to break the mould and go against the grain of negative, dull clothing for boys, and inject some colour and positivity into their clothing. After all, children need to be nurtured from a young age and, as parents know, they are like sponges when they are small. They copy everything they see. So why not show them something colourful, playful and positive?

Team up a bright green T-shirt with bright red trousers and a darker green cardigan or try a yellow long-sleeve top with a great pair of dark blue jeans! There are so many ways to inject colour into your little man’s wardrobe and, just because it is winter, does not mean he has to wear dark and gloomy clothing!

I think colourful clothing that is positive and encourages boys to be confident is the new trend. Teach your children to think BIG!

Kelechi Ijomanta, CEO & Founder, Mini Men UK Ltd, T: 07951476019, E: kmantas@hotmail.co.uk

2 comments:

  1. Completely agree! We have a range of very bright and colourful snapback caps for boys aged 5+ which buck this trend - www.breadnutclothing.co.uk/shop

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  2. https://www.facebook.com/pinduphongmaichibui, we have adidas, nike, for kid low price, want to coop to sell to UK, contact me if you interesting: ...very cheap, but 100% original, new 100%

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